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Eos Debuts ‘Just Make Scents’ Campaign

The campaign stars Cardi B and creators including Emily LulaMay, Funmi Monet, Anayka She, Madeleine White Fedyk, and The Goddess Boys.

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By: Rachel Klemovitch

Assistant Editor

Personal care brand eos launches its newest campaign, “Just Make Scents.” 

The campaign includes Grammy Award-winning artist Cardi B and a collective of creators including Emily LulaMay, Funmi Monet, Anayka She, Madeleine White Fedyk, and The Goddess Boys.

At the heart of the campaign is eos’ Fragrance Trifecta, a 3-step layering routine featuring body wash, lotion, and mist designed to create a customizable scent experience.

The concept taps directly into the growing fragrance layering conversation across TikTok and beauty communities.

Cardi B brings the campaign to life as its voice, infusing humor and cultural relevance grounded in her long-standing affinity for accessible beauty finds and gourmand-inspired scents.

Eos also tapped brand fans and content creators Emily LulaMay, Funmi Monet, and Anayka She to share their personal Trifecta routines. 

They will be included in GRWM-style content across TikTok and Instagram, with additional support from creators like Madeleine White Fedyk and The Goddess Boys.

To bring the concept to life beyond social storytelling, eos launched exclusive, creator-curated Fragrance Trifecta bundles.

Emily’s LulaMay Lineup includes Fresh & Cozy Body Wash, Coconut Waters Body Lotion, and Fresh & Cozy Body Mist for a soft, airy, and clean scent.

Funmi’s Grown Girl Luxe features Vanilla Cashmere Body Wash, Pink Champagne Body Lotion, and Jasmine Peach Body Mist for a polished, luxe, and head-turning vibe.

Anayka’s She-Fecta includes Vanilla Cashmere Body Wash, Lotion, and Body Mist for a warm, cozy, and confidence-boosting scent profile.

Eos Expands Cashmere Body Wash Offering

New Eos Lip Care Line Features Italian-Inspired Flavors

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